New Flagship Concept & Roll Out
Leek United are a well-established Regional Building Society who have proudly served their members needs since 1863. A local, modern mutual that’s true to its heritage and values.
Services: Brief, Creative Workshop, Creative Design, Material Specification, FF&E Specification, Survey, Technical Design, Manufacture, Installation & Build
Concept Design: The Design Chapter
Technical Design: Resolution Interiors
Fit Out: Resolution Interiors
“…you had my vote of confidence from day 1 and it’s super to see
that you are more than living up to expectations.”
Director of Customer Services
A fresh, new look
Providing a flexible approach and a true understanding of their members needs, with the assurance that they will always put their clients first was the desired result, but alongside this there were hard business objectives: grow sales by 20%, grow balances and mortgages, entice a younger audience and create an environment that is future ready.
Blending very distinctly different customer profiles was critical to this projects success: those of a more aged population who use the physical environment practically and functionally relying heavily on the traditional transaction process vs. potential opportunities for growth – Millennials & Gen-Z generations who need to be educated on the products available, but first, enticed through the door!
The concept we developed was 100% focused on the orientation of customer flow around the space and how the various advisory staff touchpoints could be seamlessly woven in. Integrated within this journey is the introduction of a digital journey that provides customers with opportunity to learn and shop at their own pace. Strong signage, relaxed furnishings, and functional materials all bring this space out of the 70’s and into the 20’s!